1: Advertising

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Advertising yourself correctly is the single most important thing that you can do. When you advertise yourself remember to be a) Accurate about your services, prices and description b) Advertise yourself in more than one place and do you research before you advertise to see how much value you will get for your money. There is plenty of free advertising on many sites and there is some reasonably priced paid advertising. If you are spending money then try a few sites and gauge over a period of a few months to see how many enquiries and bookings you receive from that site. The more sites that you can be found on the better, it shows your dedication.

2: Appearance

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First impressions are extremely important when you meet your client. Try not to be overdressed and try not to be under-dressed. A clean and tidy appearance without looking like a hooker, will always generate a far better reaction. You want to appear welcoming and friendly, a girl next door look is always a winner. If dress ups etc are requested, try to collect a range of costumes and lingerie over a period of time.

3: Photos

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Remember to use as many photographs on your ads as possible. Spending money on professional photography is the most important thing you can do to raise your income. Ensure that you use real photos, even if they are airbrushed, because some of the feedback from girls who don't use accurate photos can be damaging to your business. Spending a few hundred dollars on photos is well worth it, you'll make it back in just a few jobs.

4: Premises

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If you are starting out try sharing a premises and you can do this by advertising for share premises, there are plenty of girls looking to share. Always keep your premises clean with plenty of towels, soap, toilet paper, tissues, mouthwash and sheets. Try to have some cold water, and even some sweets handy.

5: Website

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Once you have been operating for a couple of months you should be able to afford to have a decent website built. There are plenty of choices, some are ridiculously cheap and very tacky, some are priced around 1 or 2 jobs, others you will find up just over the $1000 mark which is a very good place to be. Websites are the same as photos - go for quality.

6: Inbox

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Make it a habit everyday to check your emails as soon as you start work and also your missed calls and messages. This is the best habit that you can have, and it will ensure that you pick up on some jobs that would have been missed.

7: Language

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If your English is not brilliant, remember to ask your client to be patient with their understanding and offer to email them or send them a message if they can't comprehend. Try not to enter into foul language unless they are particularly seeking that type of service. Always check to see if your client is understanding you and is on the same wave length, then there can be little room for misunderstanding. If English is your first language, ensure you speak eloquently, your class of clients will be more upmarket if you speak with more class.

8: Hygiene

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Personal hygiene and client hygiene are equally as important. Always make your client shower and use mouthwash before your service, and offer them a shower after. Of course you will also shower after every client. Do not leave personal items such as toothbrushes or pads laying around in bathrooms as sometimes they can be sabotaged. Keep all your personal items out of reach. Remember to do your health checks on the client discreetly and also remember to do your monthly health check with your GP. Of course keep your premises in a clean hygienic manner.

9: Security

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Security is extremely important for your well being and to also reduce the amount of pests in the industry. Never take bookings from private numbers. Also take a number and call back. Try to have accommodation with security cameras. When doing outcalls to a home try to get a home phone number. Outcalls to a hotel always get the room number and surname and call ahead. Always check the number of people that will be present. In most cases it should be just you and the client.

10: Service

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Remember to list your services and prices clearly and be definite with your client when they make the enquiry as to what you do and don't do. Try to find techniques to give them a memorable experience. The more memorable, the more likely they will return wanting more. Be passionate and go slow, a client is not happy about a service that ends too quickly.

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